You are why we do what we do...
How you helped ITG Coffees become a reality
We are so happy to roast excellent coffee for you; so that you can enjoy a moment of rest and luxury.
-John Guarino, Owner and Head Roaster, ITG Coffees
We are thrilled that everyone who drinks ITG Coffees knows they are getting a superior fresh roast worthy of a king.
Before I created ITG Coffees, I was totally happy drinking typical coffee.
Then one day something amazing happened. While on a trip to Toronto, I had the life altering experience of tasting fresh roasted coffee for the very first time. When I returned to New York, I searched for that same taste in coffee and I couldn’t find it.
I wanted to get this great coffee out to people.
I had a lot to learn.
I knew how much value and joy it would bring to our friends to experience fresh roasted coffee.
I decided to set out to create the most accessible fresh roasted coffee for the most hardworking people in the world.
It turns out…
The road was more difficult than I imagined.
We had to buy a roaster, learn to roast, grab a trademark, make connections with coffee importers, research freshness and develop packaging – and the list goes on.
At the time, there was one coffee roaster for sale on Ebay. It was located Fresno, California. We looked at it, we liked it and we had it crated and shipped cross-country to Upstate New York. It’s still the roaster we use today.
It was like a puzzle that we slowly pieced together, learning as we went.
Through it all…
We released our first products and the response has been amazing. It is the most satisfying feeling in the world to get excellent coffee out to people who really appreciate it.
Roasting for you,
John and Rebecca Guarino